The Startup GameInside the Partnership between Venture Capitalists and Entrepreneurs
by William H. Draper and Eric Schmidt
Palgrave Macmillan, 2011
Co-authored by one of the best known and most respected venture
capitalists, William Draper, this book is an autobiographical account of
40 years of investing in entrepreneurs and their ideas.
Draper uses stories of risky investments, cagey CEOs and rancorous board
meetings to illustrate how he evaluates innovations and their innovators.
Object lessons drawn from his involvement with Skype, OpenTable, Hotmail,
Prolacta BioScience, Baidu, Selectica and dozens of other high-tech firms
make for fascinating reading.
Draper sums up much of his message in "The Top Ten Avoidable Mistakes of
Entrepreneurs" where he elaborates on the following preventable blunders:
* Creating overly optimistic projections about market size and
customer acquisitions.
* Underestimating timelines.
* Trying to do everything yourself.
* Failing to master the elevator pitch.
* Not downsizing when necessary.
* Being inflexible.
* Not developing a clear marketing plan.
* Building a board that consists only of friends.
* Not taking action in a recession.
* Not knowing the right way to approach venture capitalists.
Anyone expecting to meet with venture capitalists now or in the future
would be well advised to read this text carefully and take its lessons to
heart.
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