Your Personal Brand is the powerful, clear, positive idea that comes to mind whenever other people think of you. It's what you stand for -- the values, abilities and actions that others associate with you. It's a professional alter ego designed for the purpose of influencing how others perceive you, and turning that perception into opportunity."Peter Montoya takes the concept of "branding" -- a marketing buzz word for creating an identity for a product in the minds of consumers -- and applies it to ambitious individuals or entrepreneurs who want to be known for their specific traits and abilities.
The Ultimate Brand-Building and Business Development Handbook
to Transform Anyone into an Indispensable Personal Brand
by Peter Montoya with Tim Vandehey
Personal Branding Press, 2003
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