Review: The Brand Called You

Your Personal Brand is the powerful, clear, positive idea that comes to mind whenever other people think of you. It's what you stand for -- the values, abilities and actions that others associate with you. It's a professional alter ego designed for the purpose of influencing how others perceive you, and turning that perception into opportunity."

Peter Montoya takes the concept of "branding" -- a marketing buzz word for creating an identity for a product in the minds of consumers -- and applies it to ambitious individuals or entrepreneurs who want to be known for their specific traits and abilities.

The Brand Called You 

The Ultimate Brand-Building and Business Development Handbook  

to Transform Anyone into an Indispensable Personal Brand 

by Peter Montoya with Tim Vandehey 

Personal Branding Press, 2003

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Now Reading "Ignoring Nature No More"

For far too long humans have been ignoring nature. As the most dominant, overproducing, overconsuming, big-brained, big-footed, arrogant, and invasive species ever known, we are wrecking the planet at an unprecedented rate. And while science is important to our understanding of the impact we have on our environment, it alone does not hold the answers to the current crisis, nor does it get people to act.

In Ignoring Nature No More, Marc Bekoff and a host of renowned contributors argue that we need a new mind-set about nature, one that centers on empathy, compassion, and being proactive.

Ignoring Nature No More

The Case for Compassionate Conservation

by Marc Bekoff

University Of Chicago Press, 2013

Nature Writing and Natural Histories
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Good Old Books: The Great Chain Of Life

How did it begin? What has gone before? Where will it lead?

These are questions which have fascinated man for thousands of years. Even after Charles Darwin formulated his theory of evolution men have continuedto question their origins.

Joseph Wood Krutch, America's renowned naturalist, looks at evolution with a fresh eye.

Applying the eloquence of a poet to the dispassionate eye of a scientist, he reveals many surprises and wonders in the natural world around us.

The Great Chain of Life is an important, delightful addition to man's
understanding of ecology -- the interrelation of living things -- and the biological world in which we live. It is a book that also restores joy to the contemplation of nature.

The Great Chain Of Life

by Joseph Wood Crutch

Pyramid Books, 1966

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Review: The Old Fashioned

With craft distilling surging in popularity, there has been a complementary growth in mixology books devoted to single spirits and even individual cocktails. This one is devoted to the Old Fashioned cocktail which, according to some, is more a style or category of mixed drink. The author, Albert W. A. Schmid, argues that the Old Fashioned is, in fact, the original cocktail.

Much of the book is devoted to exploring how the ‘Old Fashioned’ came to its name instead of lingering as just ‘cocktail’ or ‘bittered sling’ and how it came to include the muddled orange and cherry. Schmid debunks the legend that the cocktail was invented at the Pendennis Club in Louisville, as there is at least one published mention of the cocktail a year before the Pendennis Club was founded. He suggests that the cocktail as we know it today may well have originated in the venerable old club, but not the original Old Fashioned cocktail.

The Old Fashioned

An Essential Guide to the Original Whiskey Cocktail

by Albert W. A. Schmid

The University Press of Kentucky, 2013

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Review: Rum

This spare tome covers considerable territory as it surveys the history of rum on a global scale. Beginning with its sketchy origins on the 16th century sugar cane plantations of Brazil and the Caribbean, the book traces the spirit's growing popularity and diversity up to the present day.

As the title suggests, this is a "global" story that ventures far beyond the Caribbean where many similar histories drop anchor. It covers rum smuggling, the triangle trade, rum runners and tiki bars.

While early descriptions of the molasses-based spirit refer to it as a "hot, hellish, and terrible liquor," today rum is best known as the base alcohol in tiki bar staples such as the mai tai, blue Hawaii, and piña colada.

Rum

A Global History

by Richard Foss

Reaktion Books, 2012

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Review: Home Sausage Making

Making sausage at home is easier than you might think. Peoples all around the world have been making sausage in all kinds of conditions with all kinds of meats for centuries. It's a dandy means of preserving meat and it uses up the scraps -- "everything from snout to tail except for the squeal" -- that might otherwise go to waste.

Both an instructional guide and a cookbook, this text covers the techniques and equipment required for making sausages and then delves into specific recipes for sausages make from pork, beef, lamb, venison, poultry, seafood and a combination of meats. There's even a selection of vegetarian recipes.

The third and final section of the book is dedicated to "Cooking with Sausage," providing recipes and serving suggestions for sausage dishes at almost any meal.

Home Sausage Making 

How-To Techniques for Making and Enjoying 100 Sausages at Home 

by Susan Mahnke Peery and Charles G. Reavis  

Storey Books, 2003

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Interfering with Vegetal Life

"We are not, strictly speaking, the others of plants, since we obviously do not fall under the category of the 'elementally inorganic,' nor are we the same as they are, though we do participate in many of the processes defining vegetal soul. 

"When humans interfere with the conditions of vegetal growth - for
instance, by altering the temperature of a hothouse - they come to mediate the unidirectional relation of plants to their other. Such interference may also be indirect and perhaps unintentional, as in the desertification of vast areas of the globe, partly attributable to human activity and in any event detrimental for vegetal life. Or it may be barely noticeable when we merely contemplate wildflowers during a walk in the woods. 

"To the extent that we practically engage with vegetal beings, we interpose ourselves in the place of what is other to them, the place that does not inherently belong to us. Human usurption not only of our place in the sun but also of the very place of the sun vis-a-vis plants is increasingly the source of our metaphysical domination over them today."

excerpted from:
Plant-Thinking
A Philosophy of Vegetal Life
by Michael Marder
Columbia University Press, 2013

Second Nature
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