Word-of-mouth often leads to popularity, or notoriety. It is much more effective than any form of traditional advertising and it seriously impacts the products people buy, the way they behave, and what they discuss.So, how do you get it? What makes people talk about certain subjects rather than others? What makes some online content go viral? According to marketing professor Jonah Berger, the answer came be found in the psychology of social transmission.
Continued in Selling Points
Why Things Catch On
by Jonah Berger
Simon & Schuster, 2013
